VML New Employee Welcome Kit

CHALLENGE
Create a one-of-a-kind welcome experience for all new hires.

IDEA
Start welcoming the new hires before they even arrive, so they feel like a VMLer immediately.

The warm welcome starts with a send-ahead keychain and personalized note from VML's president. When they arrive for their first day, they're presented with a custom roll case — a roll case that shows who VML is, what's important and how to get involved, which allows the new employee to feel like part of the agency immediately.

Art Direction: Kaitlyn Bryan, Derrick Weishaar