CHALLENGE: Make Garmin the go-to trolling motor in a market we haven’t been in before.
IDEA: Instead of launching this product as new and one our audience should get to know, we’ll lean on its name — the Force Kraken — to give it a storied history. One that won’t soon be forgotten. And one that might even be passed down for generations to come.
Creative direction by Matt Bowne & Ryan Glendening
Art direction by Ian Robinson
Production partners: Robert Glover & Ben Samson
