After reading the Young Lions brief, we knew we wanted to create a campaign that would truly make an impact if implemented. The campaign won Silver in the 2017 U.S. Young Lions competition.
Art Direction by Courtney Lacy
Tennessee Tourism / Beauty For More To See
CHALLENGE Americans spend billions traveling the country to witness the changing fall foliage. And the state of Tennessee is home to some of the best fall colors. But we realized there are 13 million Americans who have never seen them because they are colorblind.
IDEA What if Tennessee could be the place they view these incredible fall colors for the first time? So we created the Colorblindless Viewer — the only scenic viewer that helps colorblind people see fall’s true colors. These viewers were designed with special lenses that alleviate red-green color deficiency and installed at Tennessee’s best lookouts.
The 3% Conference is an organization that champions female talent and leadership by raising awareness that just 3 percent of creative directors are women.
CHALLENGE To encourage men to fight the fight alongside their female counterparts.
IDEA We created an ad that spoke directly to the men and called out the importance of their continued efforts.
Art Direction by Jen Farquharson
Tennessee Tourism / Kelsea Ballerini
CHALLENGE Attract more millennial tourists to Tennessee.
IDEA We brought Kelsea Ballerini, a chart-topping country singer, back to her hometown of Knoxville to play a free concert at her high school right after her latest single "High School" was released. The only way in was through Snapchat.
Art Direction by Sydney Schulz
What the client says: “Write social posts that get likes and comments.”
What a copywriter hears: “Write engaging content that stops the inherent scroll but ultimately only lives for about 20 minutes.”
VML New Employee Welcome Kit
CHALLENGE Create a one-of-a-kind welcome experience for all new hires.
IDEA Start welcoming the new hire before they even arrive, so he or she feels like a VMLer immediately.
The warm welcome starts a send-ahead keychain and personalized note from VML's president. When they arrive for their first day, they're presented with a custom roll case — a roll case that shows who VML is, what's important and how to get involved, which allows the new employee to feel a part of the agency immediately.
The person who brought Electrolux’s RFP to our agency was named to Ad Age’s 40 Under 40 list, so we bought ad space to congratulate him.
Art Direction by Jocelyn Morera
CHALLENGE Frigidaire launched it’s new induction ranges priced at $1,000 – making them the first ones catered towards the general public. Because the majority of people didn’t know what induction was, we had to introduce them.
IDEA Through a series of unique experiments, we showed the general public the magic of induction.
Art Direction by Josh Sun & Jocelyn Morera
Induction Cooking Safety - Only heat the pan, not the surface
How to clean your induction cooktop in one wipe
Benefits of Induction Cooking - Boil water in under two minutes
Benefits of Induction Cooktops - Consistent cooking results every time
Benefits of Induction Cooking - Meals to the table real fast