After reading the Young Lions brief, we knew we wanted to create a campaign that would truly make an impact if implemented. Our campaign won Silver in the 2017 U.S. Young Lions competition.
Art Direction by Courtney Lacy
Tennessee Tourism / Beauty For More To See
CHALLENGE The state of Tennessee is known to have some of the most beautiful fall colors in the world. But over 13 million Americans can't see it because of red-green colorblind deficiency.
IDEA We installed the Colorblindless Viewer — the only scenic viewer that helps colorblind people see fall’s true colors. These viewers were designed with special lenses that alleviate red-green color deficiency and installed at Tennessee’s best lookouts.
RESULTS The story became national news with features on The Associated Press, Fox News, USA Today, NBC Nightly News and others. 9M+ video views 700M earned media impressions $2.3M in earned media
Beauty For More To See
Tennessee Colorblind Case Study
The 3% Conference is an organization that champions female talent and leadership by raising awareness that just 3 percent of creative directors are women.
CHALLENGE To encourage men to fight the fight alongside their female counterparts.
IDEA We created an ad that spoke directly to the men and called out the importance of their continued efforts.
Art Direction by Jen Farquharson
Cleveland / The Bachelor
CHALLENGE To wow the producer of The Bachelor so Cleveland would be added to their travel schedule in the upcoming season.
IDEA Mix the best of Cleveland with the best of The Bachelor (starting with rock & roses) to prove we’re a match that’s “meant to be.”
FROM THE CLIENT ”The guitar and video came out amazing and Peter [the producer] was blown away by the gesture. He said he couldn’t stop watching the video and the “fence” line was his favorite. Excellent job!! Thank you for producing such high quality work and making Cleveland stand out.”
Paper Roses by Love, Anji Creative Direction by Brandon Sanders
Cleveland // The Bachelor Video
CHALLENGE Create engaging social content that stops the inherent scroll but ultimately only lives for about 20 minutes.
IDEA Look left.
VML New Employee Welcome Kit
CHALLENGE Create a one-of-a-kind welcome experience for all new hires.
IDEA Start welcoming the new hire before they even arrive, so he or she feels like a VMLer immediately.
The warm welcome starts a send-ahead keychain and personalized note from VML's president. When they arrive for their first day, they're presented with a custom roll case — a roll case that shows who VML is, what's important and how to get involved, which allows the new employee to feel a part of the agency immediately.
The consultant who brought Electrolux’s RFP to our agency was named to Ad Age’s 40 Under 40 list. There was only one appropriate way to congratulate him – a fridge ad, obviously.
Art Direction by Jocelyn Morera
CHALLENGE Frigidaire launched it’s new induction ranges priced at $1,000 – making them the first ones catered towards the general public. Because the majority of people didn’t know what induction was, we had to introduce them.
IDEA Through a series of unique experiments, we showed the general public the magic of induction.
Art Direction by Josh Sun & Jocelyn Morera
Induction Cooking Safety - Only heat the pan, not the surface
How to clean your induction cooktop in one wipe
Benefits of Induction Cooking - Boil water in under two minutes
Benefits of Induction Cooktops - Consistent cooking results every time
Benefits of Induction Cooking - Meals to the table real fast