After reading the Young Lions brief, we knew we wanted to create a campaign that would truly make an impact if implemented. The campaign won Silver in the 2017 U.S. Young Lions competition.
Art Direction by Courtney Lacy
Tennessee Tourism / Beauty For More To See
CHALLENGE Americans spend billions traveling the country to witness the changing fall foliage. And the state of Tennessee is home to some of the best fall colors. But we realized there are 13 million Americans who have never seen them because they are colorblind.
IDEA What if Tennessee could be the place they view these incredible fall colors for the first time? So we created the Colorblindless Viewer — the only scenic viewer that helps colorblind people see fall’s true colors. These viewers were designed with special lenses that alleviate red-green color deficiency and installed at Tennessee’s best lookouts.
The 3% Conference is an organization that champions female talent and leadership by raising awareness that just 3 percent of creative directors are women.
CHALLENGE To encourage men to fight the fight alongside their female counterparts.
IDEA We created an ad that spoke directly to the men and called out the importance of their continued efforts.
Art Direction by Jen Farquharson
CHALLENGE Unite the east side and west side of Cleveland. For those wondering why the sides don’t see eye to eye, I won’t bore you – it’s quite long. But essentially it’s a lot like Kansas City, KS vs Kansas City, MO.
IDEA We created a guide book, one for the east and one for west, to encourage Clevelanders to see a new side of their city (literally). We launched it at the Be A Tourist In Your Hometown weekend – a no-excuses event that challenged residents of The Land to get to know the place they call home.
Art Direction by Brooke Burge
Creative Direction by Brandon Sanders
VML New Employee Welcome Kit
CHALLENGE Create a one-of-a-kind welcome experience for all new hires.
IDEA Start welcoming the new hire before they even arrive, so he or she feels like a VMLer immediately.
The warm welcome starts a send-ahead keychain and personalized note from VML's president. When they arrive for their first day, they're presented with a custom roll case — a roll case that shows who VML is, what's important and how to get involved, which allows the new employee to feel a part of the agency immediately.
CHALLENGE After ending their long-time partnership with Make-A-Wish, CheapCaribbean was looking for a new community outreach program.
IDEA Lead the charge in beach conservation, preservation and restoration. To ensure beaches are around for this generation and the one after, we created Beach The Change, a program that raises awareness and encourages True Beach Lovers to take action.
Art Direction by Dave Gilbertson
Suck It, Straws
Somebody Hit the Lights
From Street to Shining Sea
Ad Age Print Ad
The consultant who brought Electrolux’s RFP to our agency was named to Ad Age’s 40 Under 40 list. There was only one appropriate way to congratulate him – a fridge ad, obviously.
Art Direction by Jocelyn Morera
CHALLENGE Frigidaire launched it’s new induction ranges priced at $1,000 – making them the first ones catered towards the general public. Because the majority of people didn’t know what induction was, we had to introduce them.
IDEA Through a series of unique experiments, we showed the general public the magic of induction.
Art Direction by Josh Sun & Jocelyn Morera
Induction Cooking Safety - Only heat the pan, not the surface
How to clean your induction cooktop in one wipe
Benefits of Induction Cooking - Boil water in under two minutes
Benefits of Induction Cooktops - Consistent cooking results every time
Benefits of Induction Cooking - Meals to the table real fast