CHALLENGE
The state of Tennessee is known to have some of the most beautiful fall colors in the world. But over 13 million Americans can't see it because of red-green colorblind deficiency.
IDEA
We installed the Colorblindless Viewer — the only scenic viewer that helps colorblind people see fall’s true colors. These viewers were designed with special lenses that alleviate red-green color deficiency and installed at Tennessee’s best lookouts.
AWARDS
2018 Cannes Lion Award Winner, 3 Silver Lions & 3 Shortlists
2018 Webby Award Winner: FILM & VIDEO, Unscripted (Branded)
2018 ACD Gold Cube, Experiential Design
Featured on Best Ads on TV
RESULTS
The story became national news with features on The Associated Press, Fox News, USA Today, NBC Nightly News and others.
9M+ video views
700M earned media impressions
$2.3M in earned media
Creative direction by Ali Pierce, Ryan Simonet & Betsy Jemas
Art direction by Mars Denton & Josh Sun
After reading the Young Lions brief, we knew we wanted to create a campaign that would truly make an impact if implemented. Our campaign won Silver in the 2017 U.S. Young Lions competition.
Art direction by Courtney Lacy
CHALLENGE
How does Garmin utilize one-time golf legend Greg Norman to launch a new golf product?
IDEA
We taut the features and tease the Shark. As a whole, the game of golf has remained the same for centuries. So although Greg Norman hasn’t played professionally in nearly three decades, he’s actually the perfect person to sell a new golf device — because Garmin’s not changing the game of golf, it’s just changing how you play it.
Creative direction by Matt Bowne & Ryan Glendening
Art direction by Julie Kueckelhan
CHALLENGE
To wow the producer of The Bachelor so Cleveland would be added to their travel schedule in the upcoming season.
IDEA
Mix the best of Cleveland with the best of The Bachelor (starting with rock & roses) to prove we’re a match that’s “meant to be.”
FROM THE CLIENT
”The guitar and video came out amazing and Peter [the producer] was blown away by the gesture. He said he couldn’t stop watching the video and the “fence” line was his favorite. Excellent job!! Thank you for producing such high quality work and making Cleveland stand out.”
Creative direction by Brandon Sanders
Art direction by Justin Bell
Paper Roses by Love, Anji
CHALLENGE
Frigidaire launched its new induction ranges priced at $1,000 – making them the first ones catered toward the general public. Because the majority of people didn’t know what induction was, we had to introduce them.
IDEA
Through a series of unique experiments, we showed our target market the magic of induction.
Art direction by Josh Sun & Jocelyn Morera
