TRAIN BRILLIANTLY
Garmin’s running watch lineup hadn’t seen a significant product change in several years. And because of that, Forerunner sales were on the decline. When there was something worth making a big deal about, we needed to introduce it in a way to re-establish our place at the front of the pack. With train brilliantly, we used two simple words to not only speak to the look of the watch but also the performance it inspires. Did it resonate? Oh yeah it did. This campaign helped increase fitness segment sales by 11%.

RECOGNITION
Gold ADDY — Film, Video & Sound: Internet Commercial

Art direction and retouching: Joe Dietrich
Creative directors: Matt Bowne, Ryan Glendening
Producer: Kyle Pusateri
Director of photography: Nick Nelson
Photography: Luke Webster, Joe Dietrich
Production partner: Bang Bang Studios