CHALLENGE: Garmin’s running watch lineup hadn’t seen a significant product change in several years. And because of that, Forerunner sales were on the decline. So when there was something worth making a big deal about, how did we introduce it in a way to re-establish our place at the front of the pack?

IDEA: Train brilliantly. Two simple words that not only speak to the look of the watch but also the performance it inspires.

RESULTS: Increased fitness segment sales by 11%.
Social media launch results: 18m total impressions, 50k total engagements, reached 7m people.
In one week, this campaign surpassed our 3-month expectations.

Creative direction by Matt Bowne & Ryan Glendening
Art direction by Joe Dietrich
Production partners: Bang Bang Studios

Gold ADDY Award Winner — Film, Video & Sound: Internet Commercial