THE MILES THAT MADE YOU – CHICAGO
Garmin understands the journey of a runner better than anyone — because we’re with you, around your wrist, helping you through it all. The missed happy hours. The rescheduled long runs. The rest days. The recovery hours. The early bed times. The day-to-day grind.
The Miles That Made You sheds light on the stories of 8 real athletes as they prepare for their 2023 fall marathon. In docu-style videos and editorial social posts, the campaign inspires and encourages all runners as they complete their own training blocks and get to the start line.
AWARDS
2024 One Show Shortlist
Communication Arts Advertising Shortlist for Integrated Campaign
Gold ADDY Award Winner x3, District 9 — Integrated Campaign, Social Media Campaign, Internet Commercial
Art direction, video editing and retouching: Joe Dietrich
Creative directors: Matt Bowne & Ryan Glendening
Producer: Kyle Pusateri
Director of photography: Jason Young-Teh Chiu
Photography: Chandler Riley & Joe Dietrich
Music and sound design: Jason Scheufler
Social Strategy: Brooke Hult