THE MILES THAT MADE YOU – BERLIN
If Garmin has learned anything from being a part of race season, it’s this: Making it to the start line is a feat. Maybe even the feat. Because training is anything but predictable. We see the sacrifice and heartbreak. Triumphs and personal bests. We see the recovery that went according to plan and the sleep that didn’t. We see every workout — fast or slow. We see it all because we’ve been on your wrist every step of the way.
The Miles That Made You tells the stories of real athletes as they prepare for their 2024 fall marathons. In docu-style videos and editorial social posts, the campaign inspires and encourages all runners as they complete their own training blocks and get to the start line.
AWARDS
Gold ADDY Award Winner — Social Media Campaign
Art direction, video editing and retouching: Joe Dietrich
Creative directors: Matt Bowne & Ryan Glendening
Producer: Kyle Pusateri
Director of photography: Jason Young-Teh Chiu
Photography: Pim Rinkes & Joe Dietrich
Music and sound design: Jason Scheufler
Social Strategy: Brooke Hult