CHALLENGE: How does Garmin utilize one-time golf legend Greg Norman to launch a new golf product?

IDEA: We taut the features and tease the Shark. As a whole, the game of golf has remained the same for centuries. So although Greg Norman hasn’t played professionally in nearly three decades, he’s actually the perfect person to sell a new golf device — because Garmin’s not changing the game of golf, it’s just changing how you play it.

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Art direction: Julie Kueckelhan
Creative directors: Matt Bowne & Ryan Glendening
Producer: Caleb Bratturd
Photography: Gary Land
Motion designer: Drew Shaneyfelt
Retouching: Kent Snipes
Social strategy: Amanda Laffoon & Carolyn Cohen