CHALLENGE: Make Garmin the go-to trolling motor in a market we haven’t been in before.

IDEA: Instead of launching this product as new and something our audience should get to know, we leaned on its name — the Force Kraken — to give it a storied history. One that won’t soon be forgotten, and one that might even be passed down for generations to come.

AWARDS
Communication Arts Photography Shortlist
Gold ADDY Award Winner — Music with Lyrics: Single

Art direction and retouching: Ian Robinson
Creative directors: Matt Bowne & Ryan Glendening
Producers: Marianne Gjerstad & Mike Massey
Director of photography: Ben Samson
Photography: Robert Glover
Video editing: Craig Brown
Music and sound design: Zack Hames
Social strategy: Keegan Prentice