CHALLENGE: The state of Tennessee is known to have some of the most beautiful fall colors in the world, but over 13 million Americans can't see them because of red-green colorblind deficiency.

IDEA: We installed the first-ever scenic viewers that help colorblind people see fall’s true colors and installed them at Tennessee’s best lookouts.

AWARDS
2018 Cannes Lion Award Winner, 3 Silver Lions & 3 Shortlists
2018 Webby Award Winner: FILM & VIDEO, Unscripted (Branded)
2018 ACD Gold Cube, Experiential Design
Featured on Best Ads on TV

RESULTS
The story became national news with features on The Associated Press, Fox News, USA Today, NBC Nightly News and others.
9M+ video views
700M earned media impressions
$2.3M in earned media

Art direction: Mars Denton & Josh Sun
Creative directors: Ali Pierce, Ryan Simonet & Betsy Jemas
Production partner: Plan A Films